GTA 6’s Billion-Dollar Hype Machine



After more than a decade of development and an estimated $1 billion-plus investment, Grand Theft Auto 6 is shaping up to be one of the biggest video game launches ever. Analysts project billions of dollars in sales, while Take-Two investors will be watching to see whether the highly anticipated game can live up to sky-high expectations. Its impact could reach far beyond gaming, with ripple effects for creators, food delivery, streaming, music and other forms of entertainment. CNBC’s Julia Boorstin examines the business behind GTA 6, the risks facing Rockstar Games and its parent company, Take-Two Interactive, and what the release could mean for the wider entertainment industry.

Chapters:
0:00 Introduction
2:18 Chapter 1 – Making of GTA
6:30 Chapter 2 – Creator economy
8:25 Chapter 3 – Economic impact
10:15 Chapter 4 – Will gaming ever be the same?

Senior Correspondent: Julia Boorstin
Produced by: Andrew Evers
Senior Field Producer: Stephen Desaulniers
Edited by: Matt Soto
Animation: Jason Reginato, Emily Park
Senior Director of Video: Jeniece Pettitt
Additional Production: Rowan Buck
Additional Footage: Getty Images, Rockstar Games

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GTA 6’s Billion-Dollar Hype Machine

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40 Comments

  1. If this game flops Rockstar will never live this down. GTA V will not save them before/after the aftermath.

    News Station around the world as early of 2011 ridiculed and shamed the gaming industry, especially Grand Theft Auto as a hostile entertainment that produces killers and psychopaths.

  2. Uhm… The whole world is not on the edge of their seats waiting for the moment this game is unveiled.

    I've never even observed the game much less experienced playing it… And if I were told today that would never change I think I was be just fine.

    We all live in our respective rabbit holes absorbing the same messages emanating from the same echo chambers.

  3. The 3rd mission Brian gives you is called tough love. At the end of the mission he asks to speak with Jason alone. He tells you that Lucia is being reckless and he has some jobs to do but doesn’t want to include her.

    You have the option of telling him you 2 are a packaged deal or you can do 2 additional side missions without her. If you choose to do the missions without her she will find out and you get locked into the mission broken hearts. It’s a cutscene mission where Lucia says she can’t trust you and you break up. You still do missions without her but are no longer able to do romantic things like kissing and holding hands.

    I can outright spoil the last mission if you want. It’s called decisions. Want me to?

  4. gta 5 was wishlisted for over 6 years on my steam, never bought it… is this the right time? or shall i just keep playing games that are not gta…. even though i adore Rocksar Games, I worked opposite their office for a while. Or just by GTA 6 when it arrives on PC… so many questions

  5. Role play was strictly something that was on pc, and it was first introduced by normal individuals who weren't associated with rockstar. Rockstar then acquired them a few years ago and recently came out with an official roleplay server partnership with those individuals called NoPixel5. Today, it is very possible that we might see that come to consoles in the future, or maybe that's their plan for the launch of an online mode, to have role play section and a normal gta online mode. Though, we will have to see😎👍

  6. But seriously "ONE of the most expensive games"???? Tell me at least ONE MORE Expensive game, or movie, or album, than this. NOTHING in the art world has cost more than 2 billion dollars for 1 project.

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